In the digital space, brands face an array of opportunities for growth, but they also face challenges to keep their online premises protected. This year will see the introduction of yet another string of new generic top-level domains (gTLDs) that will give brands the chance to future-proof their online business. These launches, however, will also pose certain risks, as frauds and criminals will no doubt make use of the rapidly growing digital phenomena. Given the devastating effect that brand abuse could have on a company’s reputation, customers, and revenues, preparing to cope with these risks is a must.
Source: Trademarks and Brands