We’ve grown accustomed to trademarks being registered for celebrity names (e.g., Katy Perry, 50 Cent) and even celebrity offspring (Blue Ivy Carter). And then there are all of those professional athletes who have trademarked their best-known moves (“Kaepernicking” anyone?). And now, as CBSSports.com reports, the trademark trend has moved on to American college football coaches.
Today’s coaching contracts often spell out how a school can use their coaches’ names, images, and likenesses. So it’s not surprising that coaches are working to protect their names by registering them as trademarks. Take for example, The University of Read article here
Source: Trademarks and Brands