We’ve written frequently about brand lists: Greenest Brands, Social Media-friendly Brands, even Country Brands, and many others. Here’s one that’s different: the “Brand Respect” report. In this study, brand consultancy CoreBrand examined the relationship between a brand’s familiarity and its favorability to come up with a list of the most and least respected corporate brands in the United States.
The brands deemed Most Respected combined high recognition with very favorable views. The study did not include consumer ratings — the favorability of a firm was determined from a combination of the Read article here
Source: Trademarks and Brands